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KATSEYE
Project Type
Marketing Analysis
Date
October 2024
Role
Marketer
Location
Ateneo de Manila University, Quezon City
During my semester at Ateneo de Manila University, I examined the digital footprint of global K-pop girl group Katseye, just months into their debut. I traced how their imagery, fan interactions, and content rhythm shaped their early identity in the crowded K-pop scene, and crafted recommendations to help their voice resonate louder and their connection with fans grow deeper.
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